At the heart of any community is the local community centre. Run on tireless enthusiasm and goodwill, they play a vital role and we want to do our bit to help them shine as brightly as they should.
This campaign for Cif was developed to encourage members of the public to support their own community centres by nominating them to WIN a visit from the Cif Clean Team. The video received over 1 million views with over 250 community centres signed up within the first few weeks.
All work was produced at Livity. I was creative lead throughout the campaign and also Directed the launch video.