Neill Furmston
I
Creative Work

Defakto

Info

Introducing the DEFAKTO EINS. The minimalist watch with one hand.

Build your ideal Defakto watch and share via Instagram. To highlight the numerous choices available from the Defakto EINS range a simple Instagram initiative was created enabling you to choose everything from initial model style, to fluorescent dials and strap colours. The result gives you the watch to your exact spec with details of how to buy online.

Time AND Life redefined.

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'My Defakto' Instagram Campaign
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