Neill Furmston
I
Creative Work

MissionImpossible

Go Rogue. Instagram Experience

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The challenge: Introduce a new generation to the Mission Impossible franchise.

The solution: An interactive user experience using Instagram, challenges you to go 'off the grid' to help out the movie's protagonist, Ethan Hunt.

The experience weaves in an introduction to the ensemble cast, where one by one, you must engage in their expertise to help rescue Ethan. The project recently picked up a W3 Gold Award for Social Content Marketing.

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