Ask any 'Sex & The City' fan to sum up the series and they'll invariably answer in two words 'Sex and Shopping'.
Of course, it's much more complex than that, but one core theme throughout the 6 season show is lead character Carrie Bradshaw's love of shoes.
The solution? The complete collector's shoebox-set in the style of a luxury brand, complete with tissue and ribbon. Women's magazine post-it note ad placements ensured the girls always got their gift, after a gentle reminder.