CHANEL Nº5 RED
       
     
CHANEL Nº5 RED
       
     
CHANEL Nº5 RED
       
     
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CHANEL Nº5 RED - Launch Video
CHANEL Nº5 RED
       
     
CHANEL Nº5 RED

For the launch we created a set of stunning, monumentally-sized Chanel N°5 Red bottles...and placed them in and around iconic locations across central London.

CHANEL Nº5 RED
       
     
CHANEL Nº5 RED

Scattered across London, you’re invited to hunt them all down and unlock and exclusive Chanel Fan Experience.

CHANEL Nº5 RED
       
     
CHANEL Nº5 RED

Using AR, each bottle explodes before your eyes, revealing a visual extravaganza of historic Chanel Nº5 brand imagery with a unique ‘red limited edition’ twist. The message ends with a CTA to visit the in-store experience at Selfridges.

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No5_BALLET.jpg
       
     
Social_post_redno5.jpg
       
     
181204_Chanel_Le_Rouge0462.jpg