Defiance was an ambitious transmedia property delivered across both TV and a video game. As with all new entertainment properties, we had to convince sceptical gamers to try yet another unknown title - so, for this, we set about building an equally ambitious campaign.
We harnessed our knowledge in the behaviour of early adopters and used them to help spread the word - equipping them with in-game goodies thanks to a series of hidden codes scattered throughout the entire campaign, we created all print, digital and trailer assets in additional to a motion comic series.
Teaser phase digital activation
Motion Comic Series