Case Study Video
Defiance was an ambitious transmedia property delivered across both TV and video game. As with all new entertainment properties, we had to convince sceptical gamers to try yet another unknown title - so, for this, we set about building an equally ambitious campaign.
We harnessed our knowledge in the behaviour of early adopters and used them to help spread the word - equipping them with in-game goodies thanks to a series of hidden codes scattered throughout the entire campaign, we created all print, digital and trailer assets in additional to a motion comic series.
Teaser phase digital activation
Motion Comic Series