JAGUAR & WIMBLEDON - SPEED OF RESPONSE IS EVERYTHING
       
     
       
     
TURNING TWITTER INTO A GAME OF TENNIS
       
     
REACTION TIMES WERE PUT TOP THE TEST
       
     
WAS IT A WINNER?
       
     
FASTEST TIME WINS
       
     
       
     
JAGUAR & WIMBLEDON - SPEED OF RESPONSE IS EVERYTHING
       
     
JAGUAR & WIMBLEDON - SPEED OF RESPONSE IS EVERYTHING

As part of Jaguar’s sponsorship of Wimbledon, every summer we invite tennis fans to #FeelWimbledon. For 2017’s campaign we aligned attributes of the car with the new superpower in tennis - the return of serve.

       
     
WIN WIMBLEDON TICKETS

Each morning, throughout Wimbledon fortnight, we announced the competition. Hit ❤️ and you’re in the game.

TURNING TWITTER INTO A GAME OF TENNIS
       
     
TURNING TWITTER INTO A GAME OF TENNIS

Challenging Twitter uses to show us their own response skills, we delivered virtual serves throughout Wimbledon fortnight.

REACTION TIMES WERE PUT TOP THE TEST
       
     
REACTION TIMES WERE PUT TOP THE TEST

Each virtual serve required players on Twitter to hit ❤️quickly.

WAS IT A WINNER?
       
     
WAS IT A WINNER?

We fired out serves throughout each day’s first match on Centre Court, making it even harder to know when the serve would hit your own twitter notification.

FASTEST TIME WINS
       
     
FASTEST TIME WINS

The fastest responses were rewarded with tickets for the next day.

       
     
COME BACK TOMORROW

And for everyone else who didn’t win? We invited them to come back the next day…FASTER!