As part of Jaguar’s sponsorship of Wimbledon, every summer we invite tennis fans to #FeelWimbledon. For 2017’s campaign we aligned attributes of the car with the new superpower in tennis - the return of serve. The ‘Speed of Response is Everything’ campaign was born…
Each morning, throughout Wimbledon fortnight, we announced the competition. Hit ❤️ and you’re in the game.
Challenging Twitter uses to show us their own response skills, we delivered virtual serves throughout Wimbledon fortnight.
Each virtual serve required players on Twitter to hit ❤️quickly.
We fired out serves throughout each day’s first match on Centre Court, making it even harder to know when the serve would hit your own twitter notification.
The fastest responses were rewarded with tickets for the next day.
And for everyone else who didn’t win? We invited them to come back the next day…FASTER!