Awareness for booking beauty treatment online is low, with 85% unaware of the category, let alone Treatwell, who dominate the sector. We created a TVC and Youtube ads to counteract this, with an introduction to the Treatwell app, as the brighter way to book your hair and beauty.

TREATWELL - Youtube edit 'Mani'

I worked closely with Treatwell's in-house team to align with their existing brand style and create synergy with their concurrent OOH campaign.

TREATWELL - Youtube Edit 'Trim'
TREATWELL - Youtube Edit 'Wax'